Flower Delivery

Flower delivery is a key service offered by florists. Clients normally look at their selection of flower arrangements online or in-store. Clients' purchases are then delivered to a recipient's home or office address. Dedicated to granting customer satisfaction, florists make the effort to talk about their needs. They give clients only the most perfect flowers and arrangements. This means making sure they last for more than just a few days. And every single florist knows that making an effort to always keep flowers fresh is and needs to be their # 1 issue.

Proper Storage In-Store and Before Delivery

One of the most efficient ways to have long-lasting flowers is to keep them chilly. It's also best to put them away from direct light. To help make that happen, most, if not all, florists have at least one fridge cooler in their store. This keeps their stock of flowers cool and fresh. Others even invest in special storage equipment to keep their floral products at a fresh 36-46 ° F. Florists also store completed arrangements in a cooler before delivery or pick-up. This keeps the flowers in good health until they reach the customer or recipient. A ton of larger stores also purchase cooling vans or temperature control devices. With temps at 36-46 ° F, floral orders stay fresh despite long-distance rides. Many flower shops also provide same-day delivery in their city and close-by areas. So, clients can send wonderful arrangements to their loved ones in as quickly as a few short hours!

Development of Flower Delivery

Along with looking after their business, florists get orders from customers. They also ask customers about demands they have for big events and very special occasions. Prior to the online world, most of the flower shop's clients were walk-ins and cellphone calls. These customers usually needed a single bouquet or arrangement delivered that very same day. These days, clients occasionally place large orders or personalized floral arrangements. These are usually specific to gatherings like: a wedding a luxurious party holiday bash a celebration of life. After getting their orders, florists craft the designs based on the client's needs. These purchase orders are then either prepared for pick-up or issued out for delivery.

Who Does the Flower Delivery?

Florists are in charge of crafting and prepping floral arrangements for their clients. Flower delivery drivers then get floral orders at flower shops and deliver them. Flower delivery positions are typically entry-level roles, so no background is needed. But at a minimum, they should have a valid driver's license and a spotless driving record. Most flower shops use box trucks to deliver their items to clients. Drivers should know how to drive and maintain these vehicles. The general outline of a flower delivery drivers' tasks are:
  • Loading flower arrangements inside the delivery vehicle 
  • Looking for any damages notifying the florist about any problems 
  • Transporting floral orders to clients' or their recipients' offices or homes 
  • In some cases, asking for the recipient's signature as proof of delivery 
Apart from that, drivers also assist in the store or warehouse. These involve unloading deliveries of flower stocks. They may also help the staff arrange floral products in the storage room.

Read about our flower designer article.

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